CARRÉ NOIR

IMPRIMER

Creation date

1973

Abilities

Strategy, positioning, corporate and product identity, interactivity, brand environment

Directors

Béatrice Mariotti | Christophe Fillâtre

customers

FRANCE

24 rue Salomon de Rotschild
92288 SURESNES CEDEX
FRANCE
Tel. +33 (0)1 57 32 87 00
http://www.carrenoir.com

"Our designs are made to order so that they resonate with the brand’s personality, whether in moderation or in excess.”

Case Study

ESSENTIAL HISTORY : REPOSITIONING AN OFFERING

JANUARY 2008
FRANCE
PAUL JABOULET AÎNÉ
CREATIVE DIRECTOR YANN GUITTON
Maison Jaboulet, a family-run institution based in the Rhône valley, asked Carré Noir to reposition it as an iconic brand and to re-launch it internationally. Carré Noir revisited the company's history to create a brand and a range grammar.