IN PROCESS
Creation date
2002
Abilities
Product and services innovation
Directors
Christophe Rebours
In Process is structured around the model that brings together experts in human sciences and design to define archetypes for future uses.
Case Study
CREATION OF A MASCARA BRUSH FOR THE ASIAN MARKET
2008
ASIA
AMORE PACIFIC GROUP
The Amore Pacific group hired In Process to address the mascara issue in Asia. Paradoxically, Asian women adore Western make-up brands but are dissatisfied with the mascaras sold by these brands. The objective was to design a product adapted to this market.
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