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IN PROCESS

 

Creation date 

2002

Abilities 

Product and services innovation

Directors 

Christophe Rebours Inprocess

FRANCE


32, rue Pagès - BP 83
92153 Suresnes cedex
FRANCE
Tel. +33 (0)1 46 97 88 90
http://www.inprocessdesign.com Inprocess

In Process is structured around the model that brings together experts in human sciences and design to define archetypes for future uses.

Inprocess

Case Study


CREATION OF A MASCARA BRUSH FOR THE ASIAN MARKET

2008
ASIA
AMORE PACIFIC GROUP
The Amore Pacific group hired In Process to address the mascara issue in Asia. Paradoxically, Asian women adore Western make-up brands but are dissatisfied with the mascaras sold by these brands. The objective was to design a product adapted to this market.


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