DESIGNERS FACTORY

IMPRIMER

Creation date

1976

Abilities

Design, photography, illustration, multimedia

Directors

Silvana Conzelmann i Jean-Jacques Schaffner

customers

SWITZERLAND

Grellingerstrasse, 75
4052 Bâle
SWITZERLAND
Tel. +41 61 260 8080
http://www.designersfactory.com

“We believe that design is a commitment to meet a precise objective through creative ideas and skilful implementation.”

Case Study

PLAN B : CREATE A LINE OF LARGE-SCALE DISTRIBUTION FOOD PRODUCTS FOR ADOLESCENTS

SEPTEMBER 2008
SWITZERLAND
COOP
Coop decided to launch a range designed specifically for the Swiss market targeting adolescents. The project constituted a two-fold challenge: Coop needed to identify the kind of products that would attract 15-22 year old buyers and develop a design that was perfectly adapted to this age bracket. A number of agencies competed for this project and consumer testing determined the winner.