MAGMA

IMPRIMER

Creation date

1996

Abilities

Corporate, brand, editorial and packaging design, typography

Directors

Lars Harmsen | Ulrich Weiss

customers

GERMANY

Südendstr. 52
76135 Karlsruhe
GERMANY
Tel. +49-721-824 858 0
http://www.magmabranddesign.de Magma

“There is now more differentiation in the market, so it’s more complicated. Targets are smaller and have distinct profiles, making them harder to reach.”

Case Study

DESIGN A BRAND FOR A HIGHER-EDUCATION ESTABLISHMENT

2008
GERMANY
FH MAINZ
The Fachhochschule in Mainz (German university of applied science) asked Magma to enter a competition to design the university's new visual identity. After the Fachhochschule restructured its teaching programme into three different specialities it became necessary to develop a flagship architecture that situated these three domains of study within the wider university sphere.