AART DESIGN
Creation date
1988
Abilities
Corporate design, broadcast design
Directors
Ludwik Berezowski
“Design is like engineering for the material world. Formal concerns are important, but not essential.”
Case Study
To design the identity for a Belarusian news and entertainment channel in line with its international counterparts.
DECEMBER 2007
BELARUS
BELSAT
The Aart Design agency participated in a competition in Poland to design the broadcast identity and develop the branding for a general interest channel. The channel was meant to be the first independent station aired to the world in Belarus, where currently only government and Russian channels are broadcast. Belsat was to be run from Poland and broadcast in Belarus by satellite. Aart Design was selected to give the channel a modern identity that integrated Belarusian culture and embodied its European aspirations.
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