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BETC DESIGN

 

Creation date 

1991

Abilities 

Branding, product, packaging, retail, digital

Directors 

Christophe Pradère Betc

FRANCE


9, rue d’Abbeville
75010 Paris
FRANCE
Tel. +33 (0)1 56 41 81 00
http://www.betcdesign.fr Betc

Design is creating an emotional and personal interface between the Brand and the user, its public.”

Betc

Case Study


CREATE A CHIC AND FEMININE BRAND EXPERIENCE

2008
INTERNATIONAL
GROUPE RÉMY COINTREAU

The Rémy Cointreau group and BETC Design had formerly worked together for Piper champagnes. This time the objective of the brief was to create a top-of-the-range experience for the Cointreau brand and to encourage its use as a cocktail in exclusive social circles.
BETC Design suggested a strategy based on co-branding.




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