SAFFRON

IMPRIMER

Creation date

2001

Abilities

Branding

Directors

Wally Olins | Jacob Benbunan | Kate Manasian | Eric Scott | Ian Stephens

customers

SPAIN

Zurbano 23
28010 MADRID
SPAIN
Tel. +34 91 787 3200
http://www.saffron-consultants.com Saffron

“If Saffron as a firm has any signature, I hope it is ‘clarity’. If brevity is the soul of wit, then clarity, I think, is the heart – and the art – of branding.”

Case Study

REBRANDING BANKINTER

2007
SPAIN
BANKINTER
TEAM JACOB BENBUNAN (PROJECT LEADER)
ELENA ESPINOSA (PROJECT MANAGER)
JUAN RAMIREZ (STRATEGY CONSULTANT)
GABOR SHREIER (CREATIVE DIRECTOR)
Despite its reputation, the Spanish bank Bankinter was having trouble appealing to its target customer base - notably younger people - because of its very rigid image. How could Bankinter reinvent itself and stay in the game?
Bankinter commissioned Saffron to help them find a solution.