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ESSENCEDESIGN

 

Creation date 

1996

Abilities 

Creation, brand strategy, corporate design

Directors 

Hervé ziga Essencedesign

SWITZERLAND


Boulevard de Grancy 47
1006 Lausanne
SWITZERLAND
Tel. +41 21 343 24 14
http://www.essence.ch Essencedesign

“The first creation is the entrepreneur’s dream. Then comes the design input: to turn the idea into a brand, and the brand into an experience.”

Essencedesign

Case Study


REPOSITION THE IDENTITY AND STRATEGY OF AN INTERNATIONAL BRAND

2008
INTERNATIONAL
GLOBAL REFUND
Global Refund is the world leader in tax refund services, but they also publish shopping guides and have been progressively introducing other services that the public still know little about. The Global Refund management wanted to broaden their commercial horizons and expand the business. They commissioned Essencedesign to help them strategically reposition themselves on the market and redefine their identity.


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