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SAGUEZ & PARTNERS

 

Creation date 

1998

Abilities 

100 % Design Global

Directors 

Olivier Saguez Saguez

customers

FRANCE


La Manufacture 14, rue Palouzié
93400 Saint Ouen
FRANCE
Tel. +33 (0)1 41 66 64 00
http://www.saguez-and-partners.com Saguez

“A design is made up of two steps: making the plan and then carrying it out.”

Saguez

Case Study


A NEW IDENTITY FOR THE RENAULT PREMIUM BRAND : BUSINESS AND IDENTITY POLICIES

SEPTEMBER 2007
FRANCE
RENAULT
The Renault design department launched a competition to develop a unique graphic charter for media and non-media supports worldwide. The competition guidelines stated that the charter should reposition the hundred-year-old brand as a dynamic, modern, and customer friendly premium brand. Out of the 24 international agencies involved in the competition, the project was awarded to Saguez & Partners.



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