DESIGN BOARD

IMPRIMER

Creation date

1967

Abilities

Brand design

Directors

Patrick Marette

customers

BELGIUM, BULGARIA

Rue de Stalle - Stallestraat, 140
1180 Bruxelles
BELGIUM
Tel. +32 (0)2 373 60 17
http://www.designboard.com

After 40 years as an agency and 38% growth in 2007, Design Board still aspires to become a European centre for design by creating a network of agencies.

Case Study

MAKE PACKAGING ONCE AGAIN A PART OF ITS BRAND : THE MESSAGE IS STILL ON THE PACKAGE!

2008
UNITED KINGDOM/IRELAND
DAZ, PROCTER & GAMBLE
The Daz detergent brand by Proctor & Gamble began an advertising campaign in the style of a soap opera. Despite the incredible success of the advertising campaign with its "very British" humour, store sales were less successful because the packaging was out of line with the image created by the advertisements. Design Board was hired to resolve this issue.