MONA LISA

IMPRIMER

Creation date

1996

Abilities

Brand identity, packaging design

Directors

Catherine Faucheux Monalisa

customers

BELGIUM

Rue de Malibran, 75
1050 Bruxelles
BELGIUM
Tel. +32 (0)2 644 56 60
http://www.monalisa-be.com

“Few agencies can boast that they have worked on a single project for up to six generations, renewing the product’s image each time.”

Case Study

“LOVE YOUR FUTURE":USING A BRAND'S PACKAGING TO GIVE IT NEW LIFE

MAI 2008
EUROPE
PROVAMEL
In 2008, Provamel repositioned itself on the market and gave itself a new tagline: "Love your future"; which targets consumers who invest "intellectually" in their nutrition.
Mona Lisa's goal was to redesign the entire product range in a way that made it striking and highly visible on store shelves whilst instilling consumers with confidence in the products.