BULLETPROOF DESIGN
Creation date
1998
Abilities
Packaging design, structural design, brand identity, retail POP and brand activation, shopper marketing, new product development, art direction
Directors
Gush Mundae | Jonny Stewart
Our general principle: “Drive a project with strategy and insight, create it with integrity and passion, deliver it with conviction and energy.”
Case Study
ADDING SOME ZING : SOURZ REDESIGNED
MAY 2008
WESTERN EUROPE, SCANDINAVIA, CANADA, AUSTRALIA, NEW ZEALAND
BEAM GLOBAL SPIRITS & WINE
TEAM ADRIAN TURNHAM (SENIOR DESIGNER)
NICK REES (CREATIVE DIRECTOR)
The objective was to develop Sourz's identity and packaging in a bid to reposition it as a modern spirit, to widen its customer base by targeting a younger target group, and to encourage its growth in new markets.
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